Comments on: Web Analytics Data is already a Commodity http://www.webmetricsguru.com/archives/2008/10/web-analytics-data-is-already-a-commodity/ Web Analytics, Social Media and Search Marketing Tue, 24 Jan 2012 15:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Upcoming Omniture training in Beijing and Shanghai « Chinalytics Longmarch Blog http://www.webmetricsguru.com/archives/2008/10/web-analytics-data-is-already-a-commodity/comment-page-1/#comment-2790 Upcoming Omniture training in Beijing and Shanghai « Chinalytics Longmarch Blog Mon, 12 Jan 2009 03:43:35 +0000 http://www.webmetricsguru.com/?p=3650#comment-2790 [...] Web Analytics Data is already a Commodity addthis_url = 'http%3A%2F%2Flongmarch.chinalytics.com%2F2009%2F01%2Fupcoming-omniture-training-in-beijing-and-shanghai%2F'; addthis_title = 'Upcoming+Omniture+training+in+Beijing+and+Shanghai'; addthis_pub = ''; [...] [...] Web Analytics Data is already a Commodity addthis_url = ‘http%3A%2F%2Flongmarch.chinalytics.com%2F2009%2F01%2Fupcoming-omniture-training-in-beijing-and-shanghai%2F’; addthis_title = ‘Upcoming+Omniture+training+in+Beijing+and+Shanghai’; addthis_pub = ”; [...]

]]> By: Pat http://www.webmetricsguru.com/archives/2008/10/web-analytics-data-is-already-a-commodity/comment-page-1/#comment-2789 Pat Mon, 03 Nov 2008 17:07:06 +0000 http://www.webmetricsguru.com/?p=3650#comment-2789 Great post! Google and Yahoo Analytics are great to have but can also become a pain in the neck when doing web display campaign... I worked with an advertiser who uses Google Analytics and he did a display campaign in Rich media format that was served by a known third party reporting company... He end up with major differences in campaign performance between Google's Data and the third party results (much higher number of clicks than Google)... That being said, any idea of how we could explain the differences between those results, so that the advertiser better understand Google Analytics limitations, and also have better trust in the third party company? Thanks! Great post! Google and Yahoo Analytics are great to have but can also become a pain in the neck when doing web display campaign…

I worked with an advertiser who uses Google Analytics and he did a display campaign in Rich media format that was served by a known third party reporting company… He end up with major differences in campaign performance between Google’s Data and the third party results (much higher number of clicks than Google)…

That being said, any idea of how we could explain the differences between those results, so that the advertiser better understand Google Analytics limitations, and also have better trust in the third party company?

Thanks!

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