Comments on: The Google Economy

By: WebMetricsGuru » More on Radian6 Insights Platform and Quoted in MyCustomer.com on Google Anti Trust Suit

Mon, 27 Jun 2011 01:22:44 +0000

[...] antitrust case has been in the making for a while; and, I wrote about it in 2008 in a post titled The Google Economy. I heard predictions that Google would be reigned by the government about two years ago, as [...]

By: Google Anti Trust or in Google We Trust? | Web Analytics Blog | Web analytics

Sun, 10 May 2009 00:06:51 +0000

[...] see that I’m coming to support, but for different reasons than anyone else I know), rather, Google is it’s own “Economy”, self contained -with it’s own ability to regula… not based on competition (because it has no “real” competition in search) but [...]

By: WebMetricsGuru » Google Anti Trust or in Google We Trust?

WebMetricsGuru » Google Anti Trust or in Google We Trust? — Sat, 09 May 2009 21:33:52 +0000

By: A Prisoner’s Dilemma? PPC Advertising During The Current Financial Crisis

A Prisoner’s Dilemma? PPC Advertising During The Current Financial Crisis — Mon, 20 Oct 2008 16:12:09 +0000

[...] folks think Google must be cheating. I don’t. While both Google and its advertisers would be well-served by increased Google [...]

By: Google Treasure-Black Box at nuconomy blog

Google Treasure-Black Box at nuconomy blog — Mon, 20 Oct 2008 00:09:20 +0000

[...] as Danny Sullivan from Ad Age and Marshal Sponder wrote, Google is already fixing prices from day one. Google has two very big black boxes under its belt. [...]

By: Alan Rimm-Kaufman

Alan Rimm-Kaufman — Sun, 19 Oct 2008 09:07:21 +0000

Thanks for the link. Rather than government regulation, I argue that increased transparency would strengthen Google, Google's clients, and the online search ecosystem. See my SEL post from May last year Google at $950 Cheers Alan rkgblog

By: rawdawgbuffalo

rawdawgbuffalo — Sun, 19 Oct 2008 01:49:24 +0000

I guess Mayer Amschel Rothschild was right “Give me control over a nation’s currency, and I care not who makes its laws.” deposits and despots.

By: Google Adwords + Adsense + 75% Market Share = Monopoly | Webanalyticsbook - Web Analytics

Sun, 19 Oct 2008 01:43:48 +0000

[...] wrote a great post putting different sources together. Here’s the simplified formula I came up with (you [...]

By: PJ Brunet

PJ Brunet — Sun, 19 Oct 2008 01:00:43 +0000

I mostly agree with you. Don’t get me wrong, I love it when Google sends me traffic and pays me nice Adsense checks, but every so often Google turns off the juice, if the dial is down on me: game over.

Now I think they have systems in place to “regularize” various things for publishers day-to-day: payments, traffic, etc. Of course I can only speculate, but let’s say they earn $10 CPM on my pages for September, and then October they get more advertisers in there and it climbs to $20 CPM, they can pay me $3 CPM both months and I won’t know the difference. I’m willing to play along because hey, they are sending me traffic, right?

Let’s say I find a network that pays $5 CPM, will I switch? No, because if my Google traffic dries up I’ll wonder if it’s because they did a ROI/SERP calculation on me, you know? So I’m held hostage but it’s a comfy captivity Also, I prefer that Adsense negotiate a higher CPM for me over an affiliate program that is more likely to rip me off. And Adsense rotates and targets the ads a number of ways, selling direct you’re just spinning your wheels. They have so much data at their disposal, even if I had 1000s of advertisers coming to me directly, bidding through my own scripts, it would take me a long time to optimize the rotations, arrangements, to get the highest CTR, CPM, whatever. However, if an interesting, relevant advertiser approached me wanting to buy an ad, I wouldn’t immediately say no, a little variety is good. However, I wouldn’t draw too much traffic off my Adsense ads

No doubt, Google can make or break you. I don’t care if you have 10,000 friends on Twitter, Facebook, whatever, that doesn’t help much if you’re not well positioned in Google. Should they be regulated? No. Nobody is forcing all these people to use Google.