I got here, at the Jarvis Center on the west side of mid Manhattan, around 5 PM tonight, just in time to take a quick look at the exhibition hall and the early evening keynote with Bill Tancer.

Bill Tancer’s new book, CLICK, is worth checking out.

Bill Tancer is using Hitwise search query data, almost as a lens, to turn it back on ourselves, to find out insights that don’t normally show up in market research studies. Examples might be Gas Prices orvour real fears, segmentation.

Cognitive dissonance – are we really catching what goes on online?

I guess the full Hitwise database allows you to test out ideas on what motivated an audience in a different way then ComScore or anything you can now get from Google.

I have wanted to have the HitWise data to play with for some time, but I have never worked in a place where HitWise was purchased (and HitWise is pretty expensive).

There is an Art behind the Arbitrage and it can be used for financial predictions, like unemployment percent before the department of Labor announced it.

Can we predict the outcome of the US Presidential Election beforehand?

Diffusion of Innovation and how products diffuse in our society. How fast does a bussiness innovate? Which segments are the early adopters?

Early Adopters visit Tattoo sites, video directory web sites, there is so much video out there that semantic search might not be capturing all the information out there.

Ilovedata.com and the Science of Data in Time Magazine.

I will buy a copy of CLICK today, get it signed by Bill Tancer now, more to get ideas on how to use data I can get my hands on.

The problem is the data you can get out of Google Trends, Compete.com, and other sources that are available to me are “noisy” and lack resolution.