Well… I told ya so in Google Entering In Game Advertising? …. almost two years ago the sale of AdScape to Google was announced (Google AdScape – Gooble buys AdScape for 24 Million) – and, that once Google bought AdScape, they’d eventually run AdWords and AdSense in our online games, the one’s our kids play and sometimes, the one’s we play. Mashable has a post on it too, One More Place You’ll Find Google: Games
I don’t know that’s a bad thing – I mean, it was inevitable – but it also highlights that saturation of our attention – where can we go now where we’re not going to be “sold” to, or “advertised” at? Church (ops, I don’t think they’re totally free of ads, either). However, running Ads in Games has it’s own unique set of challenges that don’t have parallels in other forms of advertising media:
“… Casual games publishers can display video, image and text ads in their online offerings. They can also define placements “such as interstitial frames before a game, after a level change, or when a game is over,” according to the AdSense blog.
AdWords team members will help market in-game ad space to relevant advertisers — but publishers can use ad filters to yank ads they find inappropriate.
Getting the Ad to work with the Games they’re shown in, so as not to be totally a detractor, will be interesting – I can see how it can be done – but I’m wondering what a typical conversation of a Google Sales Rep selling these In Game Units are going to sound like. Oh well, I’m sure we’ll hear that, soon enough.
Anyway – here’s what Google AdSense for Games looks like and here’s the writeup in MarketingVox about the launch of Google AdSense for Games.
And here’s a movie where the Ads appear, at :50 seconds in.
Better to be early …. than late, especially on predictions.