What is the difference between a widget and an application?  For a detailed, point by point discussion read David Berkowitz’s post on Widget Monetization; mine went more after the the points the speakers were tying to make.

There’s a lot more interactiveness in a widget, but a distinction is being made between a widget and a social application being somehow different.

Clearspring and Rocku are both on this panel.

I think, based on what is being discussed, an advertiser is involved with knowing and paying for interactions with it’s target audience. In fact, the metrics we create ought to focus on that, at least, for advertiser.

Not sure what the flip side would be, what does the publisher care about?

Can we get engagement by brand from Widgets?

There’s no singular solution at this time.

There’s a lot of attention to content being distributed but it’s importand to see the most growth is in social interactions on sites and NOT just pusing out syndicated content.

Many sites will see more value in “socializing” their sites in order to drive more pageviews and time spent on site, etc.

In the social advertising market there is a hugh opportunity, and people are going after their piece of the pie.

As financial pressures mount, it might work outcto social media advertising advantage as we’re not going after Superbowl ads but much smaller, less expensive campaigns.