I thought that Inside the Marketers Studio – David Berkowitz’s post had more detail than mine on this session – I tend to write what I think people are saying, not what they actually said.  Here’s David’s account of this session -  Social Advertising Metrics.

Standards for engagement – can you measure engagement when you are dealing with different media?

Is the time spent to create a contribution to a site enabled to accept it a value to engagement, to be ranked higher?

Is there positive and negative engagement?

User applications are now measuable, including the vitality of an application.

A question, or concern came up about visitors to social networks who generate several pageviews per visit; targeting needs to be done for the first 5 or 6 pageviews of the visit and not the all the pageviewss, in cases like this.

Albert Lai talks about what you can/can’t track in FaceBook.

By the way, in between the break, before this session, I spoke with Adam Hiersh from Mashable and he mentioned Mashable now used the Woopra Plug in for WordPress. Sebastian Wenzel and I, will get Woopra installed in all blogspeedway.com blogs, with mine being the first one.

Social Media Metrics, btw, are at a stage, according to Cam Belzer, where Search was, 8 years ago,very exciting.