At NYU Torch Club tonight having dinner with a group of ITA advertising Lab and the guest is Arthur Orduna who started at a new technology platform called CANOE.

Others here are talking about various aspects of cable technology such as TV Widgets, Tru2Way, TiVo, Schematic and EnseQuence.

Implementation. Getting product as fast as we can is the point, this is addressed to the Buy Side and sell inventory.

The easier and simplier we can make it, the easier it will be to sell and use the platform.