Last session of this conference, with Mike Lazerow, Matt Sanchez, Alex Blum, James Gross and Clara Shih.

Subjects came up such as personal CPM and precision targeting of the audiences on your site at any time.

The Long Tail is relevent in that long traffic will focus on certain key markets/verticals.

Also read Alternative Social Advertising in David Berkowitz’s blog, Inside the Marketer’s Studio – he was sitting at the same table I was.

There’s two factors to consider for a new model for Brand Equity:

1.domination of the top 15 social networks to get enough advertising volume.

2. Amplification of a brand via long tail Social Media.

Questions:

Virtual Goods; here in North America it is still slow, but in Asia, it’s big.

Commentator mentioned many of FaceBook’s most innovative features haven’t yet been implemented yet by developers or used by advertisers.

Is virtual gifting one of your solutions? Advertisers are pushing for new ways to leverage stuff we came up with via Web 2.0.

Conversational Media Toolkit.

Predictions for the next 12 months

1. Facebook will be very successful
2. Elengant alternative to Google for Social Networks.
3. Social Graph will permiate all aspects of the buying cycle.
4. More people will use their friends in their networks to advertise on.
5. Social networks grow much larger.
6. Standardization on key datasets advertisers find useful.