Microsoft Keynote at SES San Jose

User Intent -long searches with sessions longer than 30 minutes.

Over 50% of the searches are the same as what searcher already searched on.

Understanding search patterns to understand what searcher is trying to do (6 types).

Content and context, multi media, index is becoming broader and deeper. Given rich context and understanding of content, this is what is being worked on.

Advertising Efficency – is there more that can be done here? Opening the black boxes of search advertising systems.

Queries in isolation vs. Compleating a task.

1. Openness and transparancy
2. Microsoft as rich tools they can add to the search experience.

A. Simplify key tasks
B. Powerset aquisition and natural language processing.

Interesting Experiments
1. Put images of current events on home search page.
2. Use Powerset to disinbuagation of search query and rich information (Dali paintings)
3. Travel mata search (Faircast), interesting.
4. Product Search with rich ability to navigate and use sentiment analysis.
5. Cashback program, learning alot.

New advertising tools

Keyword Generation.

Nice tools but I suspect the real issue here is not the power of Microsoft tools, but the awarenss and interest in using the tools.