While I was riding in the the rented van with Greg Jarboe driving to John Marshall’s house last Thursday night – we all talked about what we learned at Search Engine Strategies and how much of the information needed to come up a notch so that people would value coming (see On the way to John Marshall\’s House in Santa Cruz)

But then, Greg Jarboe said he had given away some really valuable information in during the Video Search Engine Optimization (VSEO) session on day 1 of Search Engine Strategies San Jose pertaining to related Searches and YouTube traffic on Google sites in slide 6 of his deck and I saw a blog post about it, here on a post about -SEO-PR president shares Video Search Engine Optimization (VSEO) case studies at Search Engine Strategies (SES) San Jose (see below):

There’s also a blub about the VSEO session at SearchEngineWatch blog:

“…Video Search Engine Optimization (VSEO)
Blogging for Search Engine Roundtable, Avi Wilensky of Promediacorp writes, “According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views a year. This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search.”

While the Jarboe presentation ends up focusing on the Search Engine Strategies Video player widget – the bigger takeaway is – the best way to get traffic to your online videos – is to figure out the qualities that bring up your content on related searches in YouTube, then optimize the metadata round your video to match that content.

While it doesn’t take a rocket scientist to see how much work that will be, the results seem to say that taking this kind of approach will get your video seen a lot more often, which is the point, I think – and hopefully, by the right people.

Thanks Greg, for a great ride down to John Marshall’s house and a great tip of value – real value – real stuff – from being at Search Engine Strategies San Jose.

And of course, when the videos from the session I monderated and contributed to on Social Media Measurement come available online, I’ll will make them available here.