Lately, my Web Analytics work has not focused so much on Second Life as it did when I was working at IBM, but I still am involved in Virtual World Metrics and follow what is going on in the field, including Code4Software.com.

In fact, news that Code4Software Parts Ways from Simuality and Slippcat was not entirely unexpected.  According to Virtual World Weekly:

… Jared Freeman announced over the weekend that his Code4Software had severed all ties with Simuality and their joint project Slippcat "Due to substantial and irreconcilable differences in business philosophy." Simuality and Code4Software joined together in March, using Code4Software's virtual worlds metrics package, V-Tracker, to build a pull-based system to advertising in Second Life. Freeman notes that Code4Software will retain all rights for the Promotional Object Marketing Platform, V-Tracker, AdSoft, and The Advertisers Guild affiliate based Virtual World display advertising network. Slippcat will no longer use V-Tracker services.

I've used V-Tracker quite often when I worked on IBM's Virtual Business Center in Second Life – pulling metrics, creating new metrics, in fact, perhaps the best analytics created in Virtual World, to date, was done via my work with Code4Software.com.