I was thinking about this glitzy presentation that is going around explaining Social Media - I usually find myself getting brain freeze when I look at this kind of stuff because it's good, but it doesn't really tell you how to adapt those ideas to your purposes (not that it's meant to do that) or how to measure the effect of it (Social Media).
There's also the Social Media Web Analytics ebook - Social Web Analytics EBook - print it out and read it, that was much more useful, from a Web Analytics standpoint - instead of this glitzy stuff meant to sell you on Social Media - but stuff you can actually do - if you can get your hands on the data, that is.
I vowed that when I present at SES and XChange next month - I won't fall into that (The "Glitzy" type of presentation) - I will give information that tells someone how I measure Social Media. For details - check this post
Search Engine Strategies - I’m grinning
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