I guess when people want to sell more candy, they think "…blogs" and then tie it with being cool ….. at least, according to this commercial that I saw over at Bloggers Blog – Guy Gets Girl With Blogging in Twix Commercial

"…Blog has become a mainstream word and it's a hot enough topic that advertisers are now using it in commercials. Here's a Twix commercial where a guy convinces a girl to come back to his apartment so they can do some blogging. "Oh Blogging," she says, "I love Blogging!"

Who knew blogging was that cool?