I hope everyone reading this will attend a free Webinar for Audience Measurement that I'll be part of on June 19th, 2008.  All the information about the webinar is repeated below.

Just one thing to think about -  What is a "Unique Visitor"?   I think the best way of looking at what a Unique Visitor and how to count Uniques is who wants the information.   We dealt with that question in our in person panel sessions in Toronto and San Francisco - during the Emetrics Summits that were held recently.

I look at Unique Visitors like Water -  Water exists as "solid", "liquid" and "gas" - and Unique Visitors exist in Web Analytics Platforms, in Ad Server Platforms (though I don't have any experience with AdServers, to be honest) and in Audience Measurement platforms like ComScore and Nielson.   Yet an unique visitor in one is really not quite the same thing as a unique vistor in the other two, yet all are called the same thing.

and that got  me to think about the Eutectic Point of Visitation - what is a Unique Visitor ….exactly?  A lot of it depends on how you want to measure it. 

Well, come to the Audience Measurement Webinar and find out….. 

Understanding Customers Through Data:
Web Analytics, Audience and Advertising Measurement

A WAA Webcast for Members and Non-members
Thursday, June 19, 2008
12:00 PM EDT/9:00 AM PDT

Are you confused about the number of customers visiting your website? Are the metrics reported by your web analytics tool different from the metrics reported by your online media, or by audience measurement organizations?

Learn more about the metrics, methods and tools used by online marketing analytics practitioners, online advertising media and audience measurement organizations. Find out how to use these metrics and tools to better understand your customers, your website's competitive standing and overall website value.

Judah Phillips, Director of Web Analytics at Reed Business Information, will moderate a discussion among our panel of expert members. Our speakers will include:

	Judah Phillips, Director of Web Analytics, Reed Business Information, Moderator Judah is Director of Web Analytics at Reed Business Information. He has been quoted in numerous publications, including BusinessWeek and MarketingSherpa. Judah is a member of and on several committees of both the Interactive Advertising Bureau (IAB) and Web Analytics Association (WAA), blogs at Web Analytics Demystified, is the Boston host for "Web Analytics Wednesdays," and writes a column for MediaPost's Metrics Insider. He's spoken at leading industry events, such as eMetrics, XChange, AdobeMAX, and many more. He holds an MBA and an MS.
	Josh Chasin, Chief Research Officer, comScore, Inc Panelist Josh Chasin has spent the majority of his 28 year career in the field if audience measurement, and has been involved in the development or management of audience measurement services for TV, radio, newspaper, magazine, out-of-home, and the Internet. Josh is a member of numerous councils and committees, and is a regular contributor to the Mediapost Online metrics Insider column.
	Jodi McDermott, Director of Product Management, Clearspring Technologies Panelist Jodi has been working in web analytics since 2002 and joined Clearspring Technologies in September 2007 as the Director of Product Management for Analytics. Jodi's role is to shape and develop Clearspring's analytics offerings around measuring widgets. Prior to joining Clearspring, Jodi oversaw the web analytics team at the online cell phone retailer InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at USATODAY.com. She is an active member of the Web Analytics Association and co-chairs the Social Media Standards subcommittee.
	Joe Shantz, Research Director, PhD Panelist Joe Shantz currently heads up research and customer insights for the West Coast offices of PHD, an Omnicom Media Agency. Joe has been in the consumer insights and analytics discipline for 14 years on both the agency and client side, and been in the web/digital media analytics space for 8 years. Most recently, Joe came from Turner Broadcasting where he helped to develop KPIs and best practices for Web Analytics for Turner's online and mobile properties including cnn.com (including CNN to Go), cartoonnetwork.com, pga.com, nascar.com, etc.
	Marshall Sponder, Web Metrics Analyst, Monster Worldwide Panelist Marshall Sponder is a Web Analyst and Artist who works for Monster Worldwide; he maintains his own Search Engine Marketing Consultancy and has several B2B and B2C clients. Marshall's blog, WebMetricsGuru.com is one of the most influential and viewed blogs on Web Metrics. Marshall also writes ArtNewYorkCity.com which covers the New York Art world along with his own art; Marshall writes for Smartmobs.com and Biggreenblog.com as well.

The session will be produced by the Web Analytics Association (WAA).

Don't miss it…register today!