Linkfluence Interview at Personal Democracy Forum After Party

Posted by Marshall Sponder on June 23, 2008 | Link It

While I was at the Personal Democracy Forum After Party tonight I spoke to many people, including a few employees of Linkfluence, research software used to categorize websites for political affilation. 

You can see an example of Linkfluence software at work in the Presidential Watch 08 website

I found the software interesting in it's potential use to categorize websites as Democratic leaning or Republican leaning before they declared themselves – mostly by looking at backlinks and where they go and analyzing textual content of the pages.

I don't think the charts reflect traffic, nor can they, at this point – but I can imagine several enhancements which, could improve the software.   I like what I saw, though.

Looking at the Trends for Obama vs. McCain, right now, Obama wins, but it's closer than one might think – and it will be very, very interesting to watch this trend chart change after Labor Day and into October 2008.

I believe Technology will have a strong inpact in this Presidential Election – but I don't yet know if it will alter the outcome – that remains to be seen.

Here's video I took tonight about Linkfluence at #pdf2008 

 



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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses