Here today, at the Rosevelt Hotel in Mid Manhattan, attending the IAB Leadership Forum for Social Media and User Generated Content one day conference.   The session I'm in right now about the Consumer is always right - an online panel using IdeaStrech.  Not too sure I'm getting that much from this particular sessions, so I'll post about the first part of this morning.

In IAB Leadership Forum User Generated Content & Social Media Keynote  I got a lot of good information including an idea  to get top users on Facebook, perhaps segmented, and then ask them to try something from your brands and that will propagate – and it will also be recommended – giving it more strength AND we can build metrics around this type of action.

Also, measuring the number of active connections and what's called the "K-Factor" but you can read all about in my post on The Analytics Guru.

In It’s All About Performance…. Isn’t It? Attending the IAB Leadership Forum User Generated Content & Social Media  I thought the best part was the question on how to measure success, which I recorded the answer to:

"…View the channels as audiences expressing their needs, use that to target them. If we do an ad in Facebook, how to we decide how many Fans decides success? (look at how long that campaign is running and is it spreading, and is it impacting sales and purchase events). It all goes back to what you’re trying to do. Someone talked about a Levi’s – Project Runway ad that was running on Facebook and while we looked at pass-along, how many people visited the site from the entire pass along value.

 

But from every vertical there’s many stories you could tell – say you’re a financial company – just getting people to site is a victory, getting them to fill out a form, and the metrics should be layered – and every vertical has their own small goals."

 

I'll have a full writeup on the rest of the conference later today - but if you have something you want me to find out about, contact me via my twitter handle, webmetricsguru