A co-worker and I attended SWIG Luncheon & Chat with Omniture  yesterday at McKinsey & Company; what was weird- most of the attendees (about 20) had at some point in their careers worked at Scholastic - that is really weird!

Had good conversations with Bill Sobel Devin A. Brown Greg Dowling Carmen Sutter
 Chris Johannessen XuanHuong Luong Caroline Accumanno Dan Mooney Jessica Zorn along with my coworker, Nikolay Gradinarov.

Aside from great company, a few takeaways of the meeting were:

1. More Documentation built into Omniture Site Catalyst that's exportable; we spend half our time trying to learn what has been done before (and learn the business). Since people change jobs fairly often - unless what's created is well documented - it's much harder for others to pick and utilize.
2. Need for a Tagging tool or a way to track implementation of tagging - this could, actually have been done by Omniture, had they choosen to created and implementation group instead of letting clients do it themselves (with guidence, of course).
3. Merging of Site Catalyst and Visual Sciences interface, this is still being studied.
4. Tracking Rich Media still needs to be improved - almost everyone was grappling with that.

There were other takeaways, but it struck me that some companies (one that had Visual Sciences for some time) were transferring that all into Omniture - VS was too hard for media sites to maintain.   

Another takeaway is the need to track Social Media - which none of the Analytics Platforms actually does - all Web Analytics data is backward looking - but these days - the need to track what's happening now and act on it is becoming more and more important.