So, let me get this clear - all this blogging stuff actually pays off? All this WAA Board of Directors work too I mean, the stuff I'm doing -the writing people that I know and will hang with this weekend at Blogger Social are doing is going to pay off big in the next decade or so?  Really?  Insteresting…. 

Apparently so - sounds like building Personal Brand now, around Web 2.0, could yield Big rewards down that line - not that I'm thinking about it that way (though I did muse about it today in Personal Branding Pays Off - at least, it will in 5 or 10 years - it's just that it takes someone else, outside your circle, to sometimes say the obvious - that while Web Analytics, and the stuff that people I know are doing (a.k.a. Peterson, Kaushik, Sterne, etc, etc, etc) are great - if you step back and look at the big picture - the really big picture …… here's what might happen: