We're actually getting somewhere with drafting Social Media Standards thanks to the cooperation of the WAA Standards Committee and the WAA Social Media Committee which I'm the director of.

I wrote a bit about how that's going in

Web Analytics Definitions - Indextools and the WAA Wiki

As a matter of fact, we've opened the Wiki so that everyone can take a look at it - down the line, we'll go offline to take that data and draft into something similar to the WAA Web Analytics Standards released last year.

The WAA Wiki was mentioned briefly in a post at Demo.com titled Making Widgets Viral Puzzles Developers

"…What widgets are worth is being debated online on the Web Analytics Association’s new Wiki. Adding its validation, comScore, Inc. the popular Web-use measurement company, plans on making its widget usage data report more comprehensive."

I was actually invited to speak on a panel with ComScore - I asked Judah Phillips to attend the session in Toronto in my place - however, I do plan on speaking at them in the future - whenever the WAA and IAB get together and want to collaborate, I'll make it my business to be there.

"…Toronto, March 31^st, 2008 - WAA Community Meeting, Panel Discussion and Reception, 4:30 to 7:30 pm part of the eMetrics Marketing Optimization Summit Toronto. Learn more."

I'm glad Judah Phillips will there, representing the Social Media Committee for the WAA.