Funny, small world - just a few days ago I was asked for my opinion from The Atlantic - which I freely gave (but can't discuss) and then I read this article in the New York Times today about A Venerable Magazine Energizes Its Web Site:
"…Today, with big-name bloggers and video, it barely resembles the same site, having evolved into one of the livelier places on the Web for public policy debate and news analysis. And the number of readers going to the site has quadrupled.
Readership will get another boost starting Tuesday, when TheAtlantic.com will abolish the fire wall that has allowed only subscribers to the print magazine to see most of its articles online. It will make its archive accessible, too.
Executives hope that a rise in traffic brings to The Atlantic, one of the nation’s oldest publications, something it hasn’t had in many years: a profit.
The Web site “functioned for too long as just a marketing arm for the print magazine, rather than publication in its own right,” said James Bennet, the editor in chief. For years, he said, “it was a very small number of people, working very hard, who kept it alive.”
I guess I haven't really read TheAtlantic much, if at all, but I will be taking a closer look from now on - now that I know I can read their articles without having to pay for the content.
Darn, wish I was one of the "big name" bloggers invited to write for TheAtlantic - Hint, Hint.
