Now that I'm working for Monster.com I noticed Monster in the news much more - like this piece of Viral Marketing - that took off by itself.
I'm aware, that Viral Marketing that's user generated, as this piece was, often is a good idea. What do you think of the User Generated Viral Monster.com Ad?
Exactly, It is viral marketing. The “viral marketing” meme is hitting us from all directions. Hardly a business plan comes through Draper Fisher Jurvetson’s door without some mention of a viral marketing strategy. From March to June in San Francisco alone there are three conferences titled “Viral Marketing,” not to mention a few books being written on the topic.
well I wouldn’t call it viral. first because there’s only a few hundred views on this video (it’s been online for just a day but still).
Plus it is too much tv ad format. There’s no story to it. The punchline is dull. I’m skeptic.
Here’s my opinion about it:
Hyve Up: Monster.com viral campaign
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