This rumor about Is Yahoo Being Bought By Microsoft? seem to come up over and over, so I am beginning to believe there's some truth in it; I wrote about it a couple of times last year but now the rumor active, all over again.
"….
Is Microsoft really going to buy Yahoo? Shares of Yahoo climbed 2.9% in pre-market trade, after a report in The New York Post said sources familiar with the situation stated that Microsoft is contemplating if it should go public with an informal bid it made last year to purchase the company, according to Marketwatch.
Blogger Jeremy Zawodney indicated in his blog, about the rumors the first time around, that a takeover could be mutually beneficial stating “Sure, there would be cultural problems, integration challenges, and many people who’d likely walk. But at the end of the day, Microsoft would end up with a much larger set of online services, a better advertising network, and people who know how to build, brand, and market web stuff that people actually use.
Yahoo would suddenly be part of an organization with an even more diversified revenue stream (it’s improved a lot since the Tim Koogle days, of course), very deep pockets, and some serious bargaining power.”
