I knew about the content of The Future of Web Analytics is Here which is produced by the Web Analytics Association and sponsored by the eMetrics Optimization Summit.
What's interesting is that 69.5% said they were satisfied with their Web Analytics Vendor - I would have thought the customer satisfaction would be less. Also, most people wanted to increase their knowledge of Web 2.0 more than anything else (they also want to know how segment customers and more about Search Optimization).
More than half the respondents (402) said that Marketing was responsible for Web Analytics. I think this year, people want to use Web Analytics to drive business decisions, more than they did last year - but that's also going to be the biggest problems - making decisions based on Analytics.
Interestingly, getting higher ups buy in is less sought after today than last year.
More than 70% of companies surveyed will increase spending on Web Analytics in 2008 and half will put money and time into add on tools for paid search.
