Interesting that Social Nets, Bloggers, Key to Youth, according to MarketingShift; based on the title, I thought the post would be about a Youth Elixir - but actually, it's about the Iowa Caucus and what happened last night:
"…you need the support of bloggers and individuals who live online.
The upsets in the Iowa caucuses were partially due to the young vote turning out and the messages being shared online. Think about it — Mitt Romney vastly outspent Mike Huckabee and Hillary Clinton spent more than Edwards or Obama in "traditional" advertising yet they got pummeled in Iowa. While it is no longer a surprise that blogging and social networking can circumvent traditional media, it is amazing that it convinced the under 30 crowd to actually get out and vote."
I think we need a couple more weeks to determine if the rest of the primaries are going to be as affected by online opinion-makers - and if so, the results will probably be somewhat different than what people expected.
