Artificial Rankings caused by Google’s Quick Indexing

Posted by Marshall on January 01, 2008 | Link It

I've noticed that too …. that Google Artificially Promotes Recent Web Pages because it doesnt have a chance to determine all the ranking factors - so Google might think the information is "news worthy" and put it on the top.     Because blogs are updated, on average, more than a normal site, and the URLs are often filled with keywords, and the content that's being put out is concentrated in the first paragraph, along with the keywords, AND … there's a lot of back links ….. Blogs do take advantage of Google's quick indexing - especially if the PageRank and posting frequency are high.

"…Google paid a big price when it started to index pages faster and show them in the search results minutes after they're published. The problem is that you can't rank a page that has just been created because it has no backlinks so Google artificially inflates the rankings of the recently-created pages based on historical data and the few backlinks that are detected.

In some cases, if Google sees a lot of searches for a query that wasn't popular before, it assumes something has happened recently and shows more recent results."

But it that such a good thing?  Not always, since it promotes the very thing that Google is trying to avoid - which is a lot of search spam.   So then, Google tries to figure out if there's a news story and your a blog - you'll be shown on the bottom of the page.  Microsoft is trying to do the same thing …. hell, all the search engines want to do that - but it's the Search Engines that are creating this mess in the first place.

More and more people are saying that Google's Algorithm is flawed … and the answer Google has, it to make adjustments (I guess that's all they can do) - but the adjustments they make, just shift the problem, they don't solve - fundamentally, the PageRank algorithm is outdated and we need to move to something else.  

I know Google has moved to something else, sorta, with Universal Search … but…essentially, I think PageRank and linking related ranking systems are now outdated, and I think we need something more akin to Social Networks to rank sites - based on communities (that sounds like Ask Jeeves stuff from 3 years ago - and look what happened to them …. no matter what they do, it really doesn't matter).

But I think we do need to move to another system - PageRank and linking - are the root of the problem - and no matter how much Google Adjusts, it will just continue to create more people that figure out the adjustments - and game the system - sometimes not even meaning to (and then get unjustly penalized). 



2 Responses

These are the current comments for "Artificial Rankings caused by Google’s Quick Indexing"

01/02/08 @ 6:51 pm

Hey Marshal, been noticing this since Univeral rolled out. It makes sense to show fresh blog posts which haven’t had the time to accumulate link data for wueries that doesn’t return a lot of results or becomes popular. But they shouldn’t show up for regular queries which are popular all the time.

Completely agree with link data being an outdated method for evaluating relevance. Though I I’m not sure social netowrks alone are the answer - a combination of that and user data maye be. User data i’m sure is already in the mix for universal to work - but not enought in my opinion



01/02/08 @ 11:20 pm

In The Next Google Search Challenger: Blekko Michael Arrington wrote about an issue that's close to my heart - Google has been the origin of  much of the Search Problems that it's been trying to solve, and penalizing other bloggers…



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