Weighing in on Virtual Worlds

Posted by Marshall on December 21, 2007 | Link It

A recent post in Virtual World News titled - Feature: After Tumultuous Month, Developers Remain Optimistic.

There's also two people quoted in the the post that are on the Social Media Committee of the Web Analytics Association that I am the director of: 

Code4Software's Jared Freeman is one of the two co-chairs of my committee and Mat Small of Millions of Us is also on it; both are working on Virtual World Standards (from a Web Analytics/Engagement  Standpoint).

Now that I'm Leaving IBM I won't be working on IBM's Virtual Business Center in Second Life though I'm hopeful that I'll be working on similar types of projects elsewhere. If anything, while I had an very ambitious metrics strategy, I ran into many roadblocks, largely created by matrix style management, that made it difficult to realize the metrics strategy I envisioned in the first place.   Perhaps I've said enough.

Regardless, I believe the metrics I put in place, with the help of Code4Software.com,  merging Web Analytics and Virtual World Analytics - was the best in the world - second to none - what we put together was the best metrics at this time, in the entire world; perhaps in a year or two someone else will have taken this type of measurement further 



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