2007 Web Analytics Stats for Webmetricsguru.com

Posted by Marshall Sponder on December 30, 2007 | Link It

Figured since a number of others are publishing their stats for 2007, I'd do mine:

 

 

 

 

 

 

 

Top Posts for 2007:

 

Page Title Pageviews Unique Pageviews Time on Page Bounce Rate % Exit
Vanessa Hudgens photos maxes out Google HotTrends – Updated 250890 157459 68.55 62.37% 59.35%
Juanita Bynum attacked – Bishop Thomas Weeks 158677 105622 202.06 69.77% 64.11%
Vanessa Hudgens photos maxes out Google HotTrends 114068 70454 63.31 59.66% 58.46%
WebMetricsGuru: Search Results 79415 63679 26.18 34.96% 23.46%
Juanita Bynum attacked – Bishop Thomas Weeks – updated 9/26/07 47984 35004 240.59 74.60% 70.29%
Cloverfield Trailer – JJ Abrams Buzz – Cloverfield Movie, updated 27880 24743 109.93 88.26% 87.41%
WebMetricsGuru – Web analytics, web metrics, and tracking conversions 26593 20669 203.00 73.08% 64.91%
Iron Man Trailer – Had it – Updated 15653 11711 55.24 74.05% 71.81%
iPhone Review 12072 11479 266.10 94.48% 93.94%
Iron Man Trailer 7436 5526 62.05 72.35% 72.92%

The posts I did on Vanessa Hudgens and Juanita Bynum were the most popular, along with the Cloverfield and Iron Man Trailer – and to the extent I injected Web Analytics into the content, I made those posts about Web Analytics as much as about Celebrity Buzz.

In the case of Juanita Bynum, I must have tapped into a "community" as I got well over 500 comments on my original post and it's the longest time spent, of any of my posts – which really implies that the meaning of Web Analaytics stats needs to applied against the communities being measured.

Here's a link to the Google Analytics Dashboard for Webmetricsguru.com in 2007 

Download file

  



List of Top Web Analytics Posts of 2007 from Web Analytics Blogs

Posted by Marshall Sponder on December 30, 2007 | Link It

There's actually a list of top Web Analytics Posts for 2007 – 18 most popular Web Analytics blog posts of 2007 – and three of my posts are on the list.

 

Engaged%20WA%20visitors.JPG

I also pulled Engagement Stats from Compete.com on 5 of the 6 blogs I could include – which show my blog to be the most "engaging" though my posts often mix in celebrities and Web Analytics – I doubt a pure Web Analytics blog could drive all that much "engagement" except to a certain "niche" audience.  I go for a large swath, which is why my engagement numbers are higher – if we trust this methodology.

But whatever Eric is doing… it must be working as his stats are the only one with real momentum – they're clearly going up in a steady fashion. 

"….Occam’s Razor
by Avinash Kaushik

  1. I Got No Ecommerce. How Do I Measure Success?
  2. Rethink Web Analytics: Introducing Web Analytics 2.0
  3. Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail?


Web Analytics Demystified
by Eric T. Peterson

  1. Damn you Steve Jobs, damn you, damn you, damn you
  2. EXCLUSIVE Microsoft Gatineau presentation and screen shots
  3. Is Google Analytics the Killer App? No.


Visual Revenue
by Dennis R. Mortensen

  1. What and how to measure Social Networking websites
  2. The Long Tail … and how to calculate missing Revenue
  3. Tracking RSS subscribers via the IMG tag – a quick Web Analytics HACK


Web Analytics World
by Manoj Jasra

  1. Ultimate Web Analytics Comparison Resources
  2. 21 Reasons Why You Do NOT Need Web Analytics
  3. Web Analytics Implementation: Items Overlooked


Increasing Your Website’s Conversion Rate
by Robbin Steif

  1. Criticize Google Analytics. Win Prizes
  2. How to Set Up the new GA Site Search
  3. Answers to your Top 10 Google Analytics Questions


Web Metrics Guru
by Marshall Sponder

  1. Cloverfield Trailer – JJ Abrams Buzz – Cloverfield Movie, updated (talks about tracking Viral Marketing using Web Analytics)
  2. 1 18 08 Online and Google Analytics traffic stats on Cloverfield Movie Trailer
  3. Locational Buzz using Google HotTrends – Donda West's passing

 

(BTW, I can't put in Web Analytics World since it's hosted on Blogger.com – it would just pick up the entire Blogger.com domain).

 

I had a huge traffic spike in September due, largely to the Vanessa post, but which I can't really maintain (no one can) due to Google's Blog Network page rank adjustments in October, while Lunametrics is steady. 

And Eric Peterson's blog gets the longest average visit, while mine, the shortest –   

But that's partly due the the high focus of WebAnalyticsDemystified.com; Lunametrics is also highly focused, my blog is probably a mixture of a Web Analytics and Celebrity Blog with a little Art mixed in – people who come to my site, if they didn't see what they wanted right away, often leave – that's just the way it is.

Also, WebAnalyticsdemystified and LunaMetrics produce the most pageviews per visit, with my blog being the lowest:

 

And attention, well, here's where my blog excels, because it's the only one, according to Compete.com that's actively continuing to grow audience outside Web Analytics – but I don't know how accurate the methodology is – though statistically, it's sound:

Here's Compete's description of Velocity:

"..Velocity reports the relative change in daily Attention. Velocity is used to determine the relative growth of a domain over a particular time frame or compared to other sites.

Velocity is an effective way to measure the impact of planned (or unplanned) events, such as new advertising campaigns, product/service launches or general site growth. Simply choose an event date as the starting point to see how it has affected a site's attention over time."


 



Microcelebrity becomes a bigger trend in 2008

Posted by Marshall Sponder on December 30, 2007 | Link It

Earlier this year I wrote a post titled Micro Celebrity Online Identity Calculated and last July is was 8 out of 10 and now it's 9 out of 10.  But that's not the reason why I'm writing this post …. no, it's about a Wired post titled -Clive Thompson on the Age of Microcelebrity: Why Everyone's a Little Brad Pitt – found out about the Wired post from Smartmobs The Age of Microcelebrity by Gerrit Visser (I can post on Smartmobs but haven't had a chance in the last month or two – maybe today I'll post something there).  According to the Wired post:

 "….Micro-celebrity is the phenomenon of being extremely well known not to millions but to a small group — a thousand people, or maybe only a few dozen. As DIY media reach ever deeper into our lives, it's happening to more and more of us. Got a Facebook account? A whackload of pictures on Flickr? Odds are there are complete strangers who know about you — and maybe even talk about you."

Actually, I think Micro-celebrity is a good thing – it's the outgrowth of having so many connected people who are able to follow others, who are also connected, that it makes perfect sense you can now have a group of fans – pretty much anyone can – even people who'd you wouldn't think, normally, as having fans:

"…Whenever Peter Hirshberg is at a party, someone eventually pulls out a camera and takes a snapshot with him in it. Hirshberg — chair of the executive committee at the blog-search company Technorati — performs a quick mental calculation: Does the photographer look like one of those people who will immediately dash home and post all their candids to Flickr? "If I think it's going to end up on the Web, I straighten up more, try to smile the right way," Hirshberg says. "Because if it goes online, people I know will probably see it."

Hirshberg has a blog, which means a couple hundred people — some strangers, some friends — regularly follow his comings and goings, his Facebook updates, his online photo trail. Any time he does something embarrassing or stupid, those people will know. So in essence, Hirshberg has to behave like a very minor version of Brad Pitt. He's got to watch out for the paparazzi, be careful with his public image.

But he's not a celebrity. He's a microcelebrity."

 

I was surprised, in 2006 Emetrics Summit in DC, how many people in the Web Analytics community read Webmetricsguru.com…. I had no idea.   

But having said that, I think Social Networks like Facebook, enable more "Fandom" and in fact, now products and events are having "Fans".  I think the trend will only continue into 2088 and expand out. 

And while we're at it – why not have "action figures" made – I just posted about the one of Seth Godin Action figure – now I've seen it all….

"…

Actually, this is pretty cool…..

Seth_godin_action_figure_6"I'm not kidding," says Mitch.

"It sounds too fantastic to be true," wrote Mark.

Yes, the Seth Godin Action Figure, with built-in Brandomatic® and PurplePower® is finally ready and you can be the first on your block to have one.

IMPRESS the Harvard MBA down the hall!
VANQUISH low-cost imports and cost-cutting impostors!
DOMINATE emerging markets!
FLOOD your site with web traffic!
DEMONSTRATE a sense of humor!

Not only that, it makes a great paperweight.

Seth closes out the post with this:

"….Need an idea? Rub my head.

And here's the best thing: It only costs $9. Which is like 30 cents for people with euros.

And an even better thing! All my proceeds, every penny, go to the Acumen Fund. Not suitable for children under three or for cynics.

Full disclosure: They only did me because David Sedaris turned them down and Steve Jobs, who occasionally has better judgment than me, wouldn't even consider the idea. Who's next? Michael Crichton is too tall (plastic costs too much), so I'm hoping for Malcolm Gladwell."

Gee… I wonder if there could be one made of a "Web MetricsGuru" and I could have super powers, and a "Web Dragon" behind me..and I'd be carrying measuing tape, magnifying glass, protractor, and I'd have a little search "engine" chained to my leg….and there'd be webbing all over me, esp between my arms and armpit (much like Spider Man, I guess – who could also sub as Web Celebrity…webbing and all)….. and then I could sell it on Facebook and off my blogs….  

Nah…. but it's an intersting idea and one wierd action figure. I got some "tweets" from Jeramiah Owyang…. seems he discovered the Seth Godin doll too…..

Jeremiah jowyang Tally: 3 for scoble, one for Dave Winer, Blogher girls (elisa, lisa, jory), loren feldman, steve ballmer (what about steve jobs?)
Jeremiah jowyang One of @guykawasaki should also be made, and who else?
Jeremiah jowyang There's now an action figure of @sethgodin damn, this would have been a great stocking stuffer http://tinyurl.com/3aju7o

 

Hell, maybe in 2008 the way bloggers can monitize their blogging is by selling Action Figures – but of course, the Action Figures have to be interesting in the first. 

 



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