Web Analytics is being compared to Drugs… Wha?!
OK, Google Analytics is being compared to a "Gateway Drug" to the harder stuff like Omniture (which you can't apparently, get unaddicted to - or can you)? According to PlusOneAnalytics:
"..How is Google Analytics a Gateway Drug to Web Analytics?
You smoke a cigarette, have your first beer, and voila…the harder drugs just don’t seem as bad (in theory of course). Google Analytics has served the exact same purpose for the industry. It has expanded the educational base for organizations who use it as a tool to dip their toes into the web analytics pool. After time spent using Google Analytics, clients are already sold on the value proposition of web analytics. This effect cannot be underestimated.
Is it easy to lead someone to a waterhole AND force them to drink? Isn’t it much better for that same person to show up already parched and looking for any liquid refreshment? The former analogy was the state of the web analytics world BG (Before Google). AG (After Google) sales cycles are shorter and life is in some ways much, much easier. An educated consumer is always a better client — unless of course you are a snake-oil salesman.
As clients gain a greater understanding of their web analytics needs and/or their online and offline presence becomes larger and more complex, there is need for a more robust tool. As they seek to integrate their web analytics data with voice of the customer (VOC), customer relationship management (CRM), and customer experience management (CEM) platforms, many choose to migrate to a new tool."
