I love this factoid, according to a informal study done by Jay Meattle at Compete.com the Total Time we Spent Online went Up 24.3% this year over last:

"…We are spending more and more time consuming information online. Logically online advertising spend should follow a similar trajectory with marketers allocating their ad budgets in proportion to where people are spending their time."

Maybe it's all those LonelyGirl15 videos on YouTube that tipped us over the edge - or could it be that we're so busy on Facebook all year, that we spend almost 25% more time on there than we did before - and Facebook growth doubled.

I think the Compete.com study ought to go one step further and determine where we're spending the extra 24.3% of our time online: