I had to think about this one a little bit - when B.L. Ochman wrote Social Media is a Mystery in India, But Not for Long  - I had seen this video (below) about a month ago when a friend from France sent me a link to it - but hadn't thought about it as viral marketing till I realized - this commercial might never need to be shown on TV or Cable at all…… it could live entirely on YouTube and might be seen by more people that way, at a fraction of the cost.

But video content has to be really good - and hopefully, you don't need the manipulations I wrote about in Viral Videos - Secrets Revealed care of TechCrunch - reaction is mixed and  New Media Literacy - find out what's really Viral against what's manipulated.