Google HotTrends did it again - captured an event and the associated keywords around it, but didn't actually satisfy - could not connect all the way though to the event itself - which is why so much of Google HotTrends doesn't make much sense when you look at what people are suddenly searching on today, or on a particular day.

For example - paul revere s ride   was a question asked to Tony Hawk on "Are you Smarter than a 5th Grader" last night on Fox, but nowhere does Google HotTrends actually capture that - just the associations.   I guess that's better than nothing, but you'd think if they could figure out what's associated with a query - they'd be able to go one more step and trace it's source.

"..Related searches:
paul reveres ride, tony hawk foundation, estonia continent, estonia, midnight ride of paul revere"

All of the related sentences makes perfect sense if you watched "Are you Smarter than a 5th Grader" last night, otherwise, it would be hard to know why someone cares about Paul Revere's Ride on November 8th, 2007 vs any other day.

The info is not in the News Articles, Blogs or Web Results section….but Google, if they just went a little further, and tied in the TV citations, would have captured the association with "Are you Smarter than a 5th Grader" and Tony Hawk, which is what they need to do to make HotTrends really useful.

I wish Fox would let me embed the clip, but they don't - so you'll just have to go to the "Are you Smarter than a 5th Grader" site to see it.