Just read in Marketing Pilgrim that Martha Stewart Launches Ad Network and she said that "…Launching your own ad network is the rage right now. I read that this year is the year for launching your own social network and next year is the year for launching your own ad network. I overheard a startup that is making it easier for you to do that (hopefully we’ll get more on this in the next few weeks).
I think Janet Meiners is referring to me, I said that last week - in a post titled - Everyone wants to start their own Ad Networks along with Geo Demographic Targeting too! where I said:
"….If 2007 is the year when everyone starts their own Social Networks (major corporations, that is - but also organizations like our very own Web Analytics Association - that will still be starting one of our own) than 2008 will be the year when everyone has their own Ad Network."
I guess Janet reads my blog - and true to form, guess who launched her own Ad Network today? Martha Stewart Launches Ad Network, that's who -
"….The network is called “Martha’s Circle,” and is forecast to generate around 20 million ad views a month. Sites belonging to the network include: Hostess with the Mostess, Charles and Hudson, 101 Cookbooks and Style Me Pretty. Advertisers include Ace Hardware, Bank of America, and Macy’s."
"…
Advertise with Martha's Circle!
Martha's Circle — a collection of exceptional lifestyle sites and blogs handpicked by our editors — is the most reliable and efficient way to extend your campaign and interact with passionate, quality-minded consumers in a niche environment they trust and treasure.
We have direct relationships with each site and blog, so your campaign is guaranteed great placement, right in the middle of the most relevant content and communities. You can focus your buy around one or more of our four content areas: food, kids, home, and entertaining. And instead of dealing with dozens of web publishers and bloggers, you'll work directly with an MSLO sales representative.
Email us directly for more information on how to advertise on Martha's Circle and marthastewart.com."
