Facebook Statistics

Posted by Marshall Sponder on November 22, 2007 | Link It

Facebook users are 64% female (worldwide) according to blogger named Paul Francis who wrote a post titled Exercise for the Reader: Facebook Member Stats:

"…Out of interest I went through the Facebook ad platform to pull together some stats on relative numbers of members from each country. Not surprisingly, the US represents over 40% of the total membership at just over 18 million. Some surprises though (at least to me), with Turkey in 5th place.

There’s quite a heavy bias to the ladies too, with female members making up just over 63% of the total population."

facebookdemographic.png

 

I first read about Facebook Statistics in TechCrunch – Facebook Is Almost 2/3 Women (and other stats) and I found some intersting comments like:

"…Very interesting statistics, that means that just over 20% of Canadians have a facebook profile…. amazing when you think about it 1 in every 5 Canadians have a facebook profile. Compare that to the US with about 6% and the UK with about 11%."

I found some more Facebook Statistics at ViralBlog – Facebook’s Monthly User Growth: 7 million!; also, as the author pointed out Facebook is #4 Website Worldwide according to ComScore.

Top 8 websites
# Country FB Users Oct FB Users Nov Monthly Growth

1 United States 19,951,900 22,264,820 11.59%

2 Canada 7,361,720 7,866,160 6.85%

3 United Kingdom 6,407,580 7,237,320 12.95%

4 Australia 1,498,320 1,992,280 32.97%

5 Turkey 327,760 1,684,660 413.99%

6 Sweden 827,940 1,017,680 22.92%

7 Norway 891,480 923,720 3.62%

8 France 429,540 802,360 86.80%

9 South Africa 605,820 674,320 11.31%

10 Colombia 359,220 531,900 48.07%

11 Mexico 393,940 485,200 23.17%

12 Egypt 376,480 434,000 15.28%

13 Germany 259,760 389,240 49.85%

14 India 287,500 360,380 25.35%

15 Singapore

ze="1">180,660

301,740 67.02%

16 New Zealand 208,000 258,860 24.45%

17 Spain 178,900 232,380 29.89%

18 Israel 94,180 222,380 136.12%

19 United Arab Emirates 188,600 221,700 17.55%

20 Lebanon 163,720 188,960 15.42%

21 Malaysia 98,060 176,520 80.01%

22 Ireland 131,660 171,960 30.61%

23 Italy 121,000 167,980 38.83%

24 Switzerland 99,600 152,900 53.51%

25 Netherlands 109,840 144,400 31.46%

26 China 83,640 139,120 66.33%

25 Saudi Arabia 115,980 137,700 18.73%

28 Pakistan 115,240 128,580 11.58%

29 Japan 95,340 113,540 19.09%

30 Republic of Korea 51,080 59,160 15.82%

31 Dominican Republic. 33,060 39,000 17.97%

42,047,520 49,520,920

Also, it's interesting to note that about 25% of all Social Networking members are in North America, but Asia Pacific actually has more, at 35%:

Worldwide websites: Facebook

 

Threre's a good source of information on WikiPedia that's quite helpful and explains site features as well as having a Facebook Statistics section:

Statistics

(Approximate numbers as of August 2007).[129]

  • Active users: Over 50 million (as of November 2007)[130]
  • Monthly new user average: 4 million
  • Daily new user average: 200,000
  • Page views: Over 15 billion per month
  • Searches: Over 500 million per month[131]
  • Search index size: 200GB
  • Largest networks: London, UK[132]: 1,760,596[133] and Toronto, Canada: 966,092[134]

Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong.

  • Traffic rank: 7th[6]
  • Photos: 1.7 billion (which averages to about 44 photos per user) [135]

On March 2, 2007, a poll conducted by eMarketer.com of American youths in the United States discovered Facebook was the most viewed site among all respondents with more females aged 17-25 (69%) visiting the site than males (56%).[136]

Not that Facebook doesn't have it's own statistics page – Facebook Statistics

Facebook Statistics

General Growth
  • More than 55 million active users
  • An average of 250,000 new registrations per day since Jan. 2007
  • An average of 3% weekly growth since Jan. 2007
  • Active users doubling every 6 months
User Demographics
  • Over 55,000 regional, work-related, collegiate, and high school networks
  • More than half of Facebook users are outside of college
  • The fastest growing demographic is those 25 years old and older
  • Maintain 85 percent market share of 4-year U.S. universities
User Engagement
  • Sixth-most trafficked site in the United States (comScore)
  • More than 65 billion page views per month
  • More than half of active users return

Also, Trendcatching has a Facebook Statistics page with similar information, if more outdated. 

But, so far, I usually find my information first on TechCrunch – Facebook Users Up 89% Over Last Year; Demographic Shift:

"..Comscore has reported some interesting stats on Facebook, shedding light on the site’s growth after opening up last September and their demographics. Over the past year (May ‘06 – May ‘07), Facebook saw an 89% increase in unique visitors to the site at 26,649,000 uniques, with a 143% increase in page views at 15.8 billion. The site’s stickiness has increased and then tapered off at about 190 minutes per average user."

fbgrowth.png

 

And I'm finding that I need to keep checks on what's going on in my Facebook network or else I miss out on important events my friends, or friends of friends are doing here in New York.  Before, they used to just post about it in their blogs – no more – it's now done in Facebook, mostly.



Post comment as twitter logo facebook logo
Sort: Newest | Oldest




UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses