According to VentureBeat, in a post titled Facebook search expands — will it take on Google? that "..Facebook has added a new option for its search bar, allowing users to search for advertising pages."

I tried it myself and it worked - and it gave me ideas.  So not only people and Groups can have pages, but products and services, as well.  Interesting……

I guess Artists haven't figured out they can do the same thing as there's only one page and that's for United Dead Artists.

"….It raises a new question about Facebook’s ambitions, as it finds itself the David against the Google Goliath. Will it pull out the ultimate slingshot: a full-fledged search engine for the web, not just the Facebook site?

This question is significant, because Facebook has so much data about people and preferences that it could potentially add quality to search results. If it were to duplicate a “good-enough” clone of Google search results — possibly by building on Microsoft’s search engine — and then add in its own data (all of the stuff that is password protected and which Google’s spiders can’t get to), Facebook could potentially provide a first class search engine that really rivals Google."

I don't really believe Facebook will go into creating it's own Search Engine to compete with Google - for one thing - you'd have to get everyone who wants to use the search engine to join Facebook first.   Ok, so they do that.

Then Google could just use it's search, web and Doubleclick history to create it's own more accurate search engine.  

Listen, I'd love to see someone really take on Google but I'm wondering if Doug Sherrets has really thought this one out - I mean - it's one thing to think this is a great idea, it's totally different to try to actually do it:

"….but let’s take a gander at what Facebook’s search would look like. Facebook would first license Microsoft (or even Google’s or Yahoo’s) search engine to power its own web search. The web search tab would be just like “People” or “Pages” (”Pages” is the name given to Facebook’s advertising pages) in the image below. Facebook could record which users click which results. Over time, Facebook could use the data to enhance search results based on what networks of friends click, an idea some call “social search.” If successful, might Facebook develop a major sustainable competitive advantage in search over Google? This would surely create a buzz — enough excitement that people would notice, and start trying it out. Facebook would have to work mighty hard at this, because Yahoo and Microsoft have both failed to stem Google’s momentum, despite major investments to do so. But Facebook has some other big advantages: It is still private, and resides just miles from Google’s campus. Luring over top search experts with stock options (albeit, expensive ones) could be like shooting fish in a barrel. Facebook has gotten a new chief financial officer, Gideon Yu, as well as top engineers from the search giant already."