Is it coincidence that Search Analytics Select™ from Compete.com and “comScore Marketer”, a New Interactive Search Intelligence Service from comScore were announced on the same day?

The Search Analytics Select™, provides the following information including competitive search performance within specific segments:

1. How many “searchers” are in a given segment each month?
2. What terms and engines does this segment use?
3. How does my segment performance differ versus rivals?
4. What can I do to improve my performance?

comScore Marketer provides these features:

1. Create more efficient and cost-effective campaigns using paid and organic search terms.
2. Identify high performing search terms at a site and category level.
3. Analyze searchers and the use of search terms by demographic segment.
4. Discover high-potential consumer segments and pinpoint the optimal search sites and search terms to reach them.
5. Find out who is competing on search terms to identify prime affiliate marketing partners.
6. Maximize the ROI of search and online marketing investments.

I haven't seen either product but it looks like there's a significant amount of overlap in both - however, Compete's data comes from ISP's while comScore's data comes from Panel data - and I've learnt to distrust Panel data..but that's just me.

Any bet which service is going to end up being more expensive?