On the face of it the announcement that Know More Media and b5media Announce Partnership is a good thing for me as the Movable Type blog platform is not really built with blog networks in mind and the partnership with b5media ought to bring in more traffic, which all the blogs could use.

"…As part of the agreement, Know More Media will license b5media’s core publishing technology, distribution, payment, and infrastructure platforms. In addition to platform licensing, Know More Media will also leverage b5media’s extensive advertising sales network and relationships. b5media will exclusively represent and sell advertising on behalf of the Know More Media business blog network. In exchange for these services, b5media will be acquiring a portion of equity in Know More Media. While this partnership agreement is designed to benefit both parties, the companies will remain separate entities with separate management and publishing teams."

I suppose, for me, as one of the longest writers at Know More Media, who has, probably, the most trafficked blog (at times) and by far, the most RSS Subscribers (by a factor of 8:1 or more), I want more visibility out of this deal, and of course, more traffic and the money that goes along with it.

I haven't really been looking at the traffic stats of most of the Know More Media blogs, besides my own, but I believe that RSS Subscribers is the closest thing we have, right now that measures Brand Loyalty and weather a blogger or blog as built up an audience.