Missed the CSI-NY Episode last Wednesday CSI:NY Down the Rabbit Hole but I did manage to download the OnRez Browser and try enter the crime scene and orientation - however, as I re-entered with my normal avatar I found I could not transport anywhere else outside of the CSI-NY island.

Also heard that Electric Sheep was bought by CBS, but I don't know if that's true or not, or it's more of a partnership.  

I see the CSI:NY Rabbit Hole Second Life connection as an experiment to see if you can take a crime drama, or any drama, and extend it beyond the boundaries of the show itself.   It seems to me that, in this sense, the CSI Crime Scene is more of an extension of the 2D Web - you could have done most of the things that your doing at  the Official CSI:NY Virtual Experience from CBS from any Flash website.

But the trend to move online to Virtual 3D games is more telling - and illustrative of the kinds of things Brand Managers were talking about doing at the first Virtual Worlds 2007 that I attended in New York earlier this year.

I would think CBS would be finding a way to connect people who say the show (and perhaps saw it on Cable vs. Online vs. those who heard about it but didn't see the show) and entered into the CSI:NY Virtual Experience with web metrics or whatever analytics they could get ahold of. 

Based on what I've heard, The Sheep don't have any real analytics - so I'm wondering what they're using for Analytics?  

You'd think, if someone is going to build a new browser, they'd all put some metrics collection in it - at least, that's my thinking.

As far as the OnRez browser - I don't see it as any major advance or much of an improvement over the standard Second Life Browser - perhaps more useful for the CSI:NY Virtual Experience but not for much else.