I've seen several cases of bad PPC, but never as bad as what's illustrated in a post from Conversation Marketing post titled Buy A Wife At Target :
"….(Google AdWords has) a tool called dynamic keywords. It lets you place a variable in your ad, so that the search phrase entered shows up in the ad.
Unfortunately it's become a tool for lazy PPC marketers, leading to ads like this:
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And this:
I meant to post about about it earlier - but really, I see a lot of this kind of thing - when I'm searching on Google - and I wonder if they have any way to checking to see when AdWords is showing results like these - what are they doing about it?
