Keyword Diarrhea using Google AdWords Dynamic Keyword Insertion

Posted by Marshall on October 06, 2007 | Link It

I've seen several cases of bad PPC, but never as bad as what's illustrated in a post from Conversation Marketing post titled Buy A Wife At Target :

"….(Google AdWords has) a tool called dynamic keywords. It lets you place a variable in your ad, so that the search phrase entered shows up in the ad.

Unfortunately it's become a tool for lazy PPC marketers, leading to ads like this: 

 

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And this:

 

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I meant to post about about it earlier - but really, I see a lot of this kind of thing - when I'm searching on Google - and I wonder if they have any way to checking to see when AdWords is showing results like these - what are they doing about it?

  

Filed in PPC


1 Response

These are the current comments for "Keyword Diarrhea using Google AdWords Dynamic Keyword Insertion"

10/07/07 @ 11:45 am

The biggest danger of dynamic keyword insertion is trademark infringement. It’s very, very easy to end up with ads that are displaying trademarked names…



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