I knew the five new Web Analytics Blogs from Semphonic were coming while I was at XChange in Napa Valley a couple of weeks ago, and now they're launched and I first read about it from Eric T. Peterson at WebAnalyticsDemystified in a post titled: Just as I got caught up on my web analytics blog reading …

"…Gary Angel and the folks at SEMphonic have just launched five more must read web analytics blogs. Check out Gary’s post and subscribe to new web analytics blogs from great people like Joel Hadary, Paul Legutko, Phil Kemelor, June Dershewitz and Jesse Gross. While it’s no secret I am a huge fan of June Dershewitz, I’m very excited after the recent X Change conference to read Joel, Paul, Phil, and Jesse’s work as well."

Gary Angel's post titled: Monolith or Multilith - Semphonic Introduces Five New Blogs at SemAngel goes into more detail (again, I knew about it a couple of weeks ago but decided not to write anything till I heard the new blogs were launched):

"…we’ve decided to launch a whole constellation of Semphonic blogs. You’ll see on my left-navigation a new entry – Semponic bloggers – and underneath it there’s a list of five new blogs. Joel Hadary, Paul Legutko, Phil Kemelor, June Dershewitz and Jesse Gross are all going to take to their keyboards and produce blogs.

What will they write about? Heck if I know. They probably don’t know either. "

Ladies first, in June Dershewitz's blog on typepad she just posted on Where We're at with Data Integration where June writes:

"…The few who are now farthest along in data integration efforts are all doing it in-house, with real data warehouses and technical teams who manage the underlying hardware and software and load processes.  Others are struggling to get systems like this up and running, all the while wondering if there is a better way.  The vast majority of us are sitting on the sidelines knowing data integration is something we want to do eventually but not knowing quite where to start."

Meanwhile, Phil Kemelor, who I may have met  back in the days when I lived in Berkley when we both lived there at the same time (30 years ago) writes about California Dreamin' about Web Analytics:

"…If you manage analytics, you know that it's not simply an issue of getting key metrics understood by senior staff. Your success in communicating the importance of what you do will also yield bigger budgets, and more resources in good times…and help protect you against downsizing in bad times. "

Paul Legutko writes about If a Report is sent out and no one reads it, is it still a Report? and the title reminds me of "if a tree falls and hits the ground but no one is around to hear it, does it actually matter" or something like that:

"…Blog experts counsel patience when it comes to blogs. And they’re right. But the simple fact is that’s it’s a heck of a lot of work. Especially if you are trying to consistently generate real content. If I hadn’t found that I actually enjoyed the writing, I doubt I would ever have stuck with it long enough to see it actually contribute something to the business."

Anyway, just go and subscribe to all 5 blogs, I will.