This morning was spent talking to a lot of people, both those I know and some I've meant for the first time.   However, I didn't end up going to any of the sessions after the morning keynotes as I'm always ending up talking to people, and not actually sitting in - but maybe that's OK.

Monday, October 15

What made an impression on me was Jim Sterne's talk on Thinking Different and how Web Analytics is not being described not as something you should do (but can't because you have a lot of fires to put out on your website) but as the "Fire Extinguisher" to put out all those fires.

Jim also talked about how different definitions of engagement, the holy grail of many marketers, aren't, by definition, measurable.  In other words, if your going to measure engagement, you have to define it in a way that can measure it.

Maybe that's' one of the problems with measurement - if your trying to literally measure someone else's definition of an event - but that event is not measurable …. well then, you can't measure it.

Now, it's time for lunch….and then I think I'll listen to Multiple Digital Touchpoints - What do We Know so Far?  I'll write about the rest of the afternoon, later.