The eMetrics Marketing Optimization Summit that's going to be happening in DC on, October 14th - 17th, is going to be the largest and most diverse yet in the six-year history of the conference. According to the a letter from Blast! PR that I received today:
"..From C-level to entry-level, the eMetrics Summit attendees represent the nation's largest and most distinguished brands from all sectors as they gather to find the right tools, advice and techniques to optimize return on investment in online channels.
Major brands attending the eMetrics Summit include: Allstate, AOL, Capital One, Dell, Kodak, IBM, JCPenny, Marriott, Philip Morris, T-Mobile, Xerox and many many more. For a complete list, visit: www.emetrics.org."
I'll be speaking at the eMetrics Marketing Optimization Summit in a session titled:
Old & New Together Again for the First Time
We've been calibrating the business impact of the Internet since before the browser. Rick will relate stories of taking the measure of FTP, Gopher and USENET postings in the early '90s. Marshall is a Director of the Web Analytics Association, tasked with getting a handle on social media and Jared has written the first application for analytics for Second Life. What do these people have in common? What's changed? Come learn about much we've learned and how little we know, how far we've come and how far we have yet to go.
Wednesday - 11:10 am - Blue Ballroom
It'll be new to me to speak in front of so many people, I tend to present in small groups or 1:1.
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