Britney Spears Audience Demographics according to Compete.com

Posted by Marshall on October 11, 2007 | Link It

One of the better Compete.com posts on it's new Search Analytics offering came out today on Who Clicked Britney? by  Andrew Pearlman that has this chart (see below)…I don't think I've ever seen a chart that detailed about why people are searching for someone:

 

It's kinda strange, or maybe it shouldn't be, that not that many people care about Britney Spears' music anymore, at least, not based on their search behavior:

"..That is a lot of searchers about just one person, and - this may seem shocking - not many people were looking for her music. The term ‘Britney Spears Lyrics’ is the 19th most searched term and the word ‘music’ doesn’t show up until about the 208th. In fact out of the top 50 Britney Spears related search terms, only 8 are G-rated (2 of which are misspellings), 4 include ‘VMA,’ 4 are about her shaved head, 3 include Paris Hilton and the rest are… well, dirty. And that’s just the top 50. "

Before anything else, Britney Spears was known as a singer - it looks/sounds like her singing career is pretty much over - and that's based on Search Behavior - what people say they're interested in based on what they search for.



1 Response

These are the current comments for "Britney Spears Audience Demographics according to Compete.com"

Anonymous
10/12/07 @ 1:14 pm

These stats are way off. And by way off I mean WAY off.

Too bad an NDA prevents me from saying more.



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