I noticed that Gary Angel posted some of his thoughts about Raindrops Keep Falling on my Head An X Change Redux - Day 1.  I didn't have time to say goodbye on Friday afternoon when I ended up getting whisked away over to ScanAlert's headquarters by a last minute offer by Nigel Ravenhill, whose office was just a few mikes away from Copia.

I would say that XChange was a very good conference to have attended - and I think the trip, overall, was successful for me at every level.  It was also a great trip for my two WAA Social Media Committee co-chairs, Elena Haliczer and Jared Freedman.  We managed to get a bunch of WAA Social Media Committee business done over the time we spent together, including Friday evening and Saturday morning in San Francisco, after the conference.

What sticks in my mind from Xchange was the first huddle with Matt Belkin that focused on creating custom segmentation (and was not vendor specific).  We came up with the notion that:

1. Segmentation evolves over time (your segments can change as time goes on).
2. Visitors can move from one segment to another, as their goals are met, thereby evolving across segments.

Much of the rest feels like a blur today…. I got back to NYC this morning after taking the Red-Eye out of SFO…. and after a long day walking around San Francisco and Mill Valley, including a momentous meeting with Howard Rheingold that I wrote about at Smartmobs: Howard Rheingold Interview - A walk up the mountain.  

I also embedded the videos I took on this blog in Howard Rheingold Interview - Part 1 & 2 of a 4 part series and Howard Rheingold Interview - Part 3 & 4 of a 4 part series.

Meanwhile, other things I wrote about concerning XChange and the time spent in San Francisco afterwards are documented in Arriving at Xchange Conference - Web Analytics Wednesday in Napa Valley 9-19-07 where we attended a pretty cool Web Analytics Wednesday… I must say….the kind you remember for a long time.  The first day of XChange I covered in Covering XChange Conference in Napa Valley - highlights of September 20, 2007 and the end of the conference and the transition to San Francisco is written about and filmed at XChange Conference End and Linden Labs San Francisco.

Finally, yesterday, Elena Haliczer and I listened to some good Jazz Music which can see (hear) in my post on ArtNewYorkCity.com titled Last Tango in San Francisco.

I will say that my talk on Second Life Analytics was good, but the audience at Xchange was not that interested (surprisingly) in Social Media and the blogging presentation and Second Life Analytics got combined.  I think it worked out OK, but it's an interesting thought or perception …the value of Social Media…is not all that clear to everyone, for all the buzz and talk about it in the media.