I got a press release earlier today announcing Satmetrix Acquisition of Informative, Inc.

Here's a copy of the Press Release:

"…Creating Loyal Customers With the World's Leading Companies

Satmetrix Expands Its Customer Loyalty Offerings with Acquisition of Informative, Inc.

Informative’s Patented Adaptive Conversation Extends the Satmetrix Loyalty Programs from Measurement to Ongoing Engagement

Foster City, Calif. – September 25, 2007 – Satmetrix, the leading global provider of applications and consulting services to measurably improve customer loyalty, today announced the acquisition of Informative, Inc., the industry’s leading provider of interactive online solutions for engaging customers in an ongoing dialog to identify priorities and drive loyalty.

Through its patented Adaptive Conversation technology, Informative provides marketing analytics that helps companies engage their most loyal and influential customers and involve them in critical customer decisions that increase sales and build advocacy.

"This is a strategic win for us and our clients since Informative adds the capability to have an ongoing, interactive conversation with customers to drive customer centric decision making," said Richard Owen, CEO of Satmetrix. "As a result, we will offer the most comprehensive solution to measure loyalty, take immediate action, and engage customers in an ongoing dialog resulting in improved customer loyalty and financial growth."

The Informative solution has been used by several big brands such as A&E, HP, ING Direct, Intuit, LEGO, P&G and Yahoo! to engage in a dialog with customers. This allows them to drive innovation into their products and services and to create a superior brand experience using fresh insights and priorities gleaned from the voice of the customer.

"The Net Promoter community will benefit from these two companies coming together to deliver a more complete solution for driving customer loyalty," said Fred Reichheld, creator of Net Promoter and Satmetrix board member. "Satmetrix’s solutions help organizations take action on customer feedback. With Informative's solutions to facilitate on-going customer dialog, firms can drive superior customer loyalty and growth. I discussed both Satmetrix and Informative in my latest book, ‘The Ultimate Question’, as best-practice examples–and together, they can establish an even higher standard."

"Through our relationship with Informative, we've been able to take the Voice of the Customer, determine what's most important, create quick internal agreement and make positive changes to the customer experience," said Barry Saik, VP of Product Management at Intuit Inc. "Net Promoter has been a driving force in building a customer centric culture and we are excited that Informative has joined Satmetrix."

Satmetrix currently offers a comprehensive solution to collect and distribute customer feedback to every employee in the enterprise. Customer applications include improved sales and service operations through both transactional and relationship analysis. This leads to organizations wanting to continue the dialog with customers to perform root cause analysis, identify product requirements, and leverage promoters for positive word of mouth. Satmetrix and Informative will be working to develop integrated offerings that enable organizations to fully engage customers in all aspects of the business from marketing, sales, products, service and support.

"The Satmetrix Customer Loyalty solution has enabled us to strategically manage key account relationships and drive customer-focused behavior in the organization," said John Johnson, Client Satisfaction Management at Unisys. "We are pleased to see Satmetrix continue to innovate in bringing new solutions that drive loyalty improvements."

About Informative

Founded in 1999, Informative, Inc. is based in South San Francisco with offices in New York. Leading companies including Citibank, Hewlett Packard, Intuit, LEGO, MTV, and Procter & Gamble rely on new insights gained from Informative's Adaptive Conversations to improve products and services, introduce new products and services, provide more relevant messaging and marketing campaigns, and gain greater customer loyalty and recommendations from their customers. For more information on Informative, Inc., visit www.informative.com.

About Satmetrix

Satmetrix is the leading global provider of on-demand software applications and consulting services to measurably improve customer loyalty. The company’s solutions support enterprise-level deployments to gather trustworthy data on customer experience, derive actionable insights, and integrate this information into the daily work flow of employees throughout the organization. The company has deployed more than 700 enterprise solutions in 40 languages. For more information visit www.satmetrix.com, or call 1-650-227-8300 in the US or +44 (0) 845-371-1040 in the UK and Europe.

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The following are trademarks of Satmetrix Systems, Inc.: Satmetrix, Satmetrix Systems. Net Promoter is a registered trademark of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld."