Pay for Click advertising , according to WikiPedia, is "an advertising model used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website".

While there are many vendors in the space, and all kinds of advice that is supposed to provide unbiased information"… I've found that most of the advice ends up as a plug for the person giving the advice. But the video I am showing below is the best one I've seen, so far, that explains what Pay for Click Advertising is and how to best do it.