Pretty good video by Seth Godin on Talking about Web 2.0 with Gerhard that brings up some thoughts I want to explore.

• Social Networks don't work when you invite everyone to the party
• the Web is a lousy marketing medium if your just shouting at everyone
• Building relationships is Web 2.0; it's the relationships that lead to value, customer satisfaction, engagement and sales down the line

Social Networks don't work when everyone can join; that's why I like what I did with the little white label social network I built for my committee at the Web Analytics Association - if I did it on Facebook it would have been much harder to make it focused.  Seth thinks that Social Networks grow fast and Die fast.   I also think a Social Network just for just the Web Analytics Association members is a good idea.

I also like how Seth Godin mentions the Web is a lousy marketing medium, the worst, if you just trying to get people's attention as they can also tune you out - which is what has happened.

Finally, I like the idea that building relationships is what web 2.0 is all about - and were value is being built (get you fans to blog and talk about you).

All and all, a good video which I can't seem to embed here (weird, I have no problem embedding YouTube videos, but Google Videos are rough to embed in Movable Type now…I wonder that happened - I used to be able to do it last year).