Had a great day here in Napa Valley, at the Copia Institute, in Northern California. This morning I listened to Eric T. Peterson's Web Analytics 2.0 Keynote presentation which was really inspiring. I also spent a bit of time listening to tips about advanced audience segmenting from Matt Belkin of Omniture.
This afternoon I gave a presentation on blogging with Manoj Jasra and also Second Life Analytics with Jared Freedman. Later, I listened to Terry Cohen from Digitas talk about measuring engagement.
There was a lot of stuff going out today, a long intense day…I even gave a video testimonial on XChange; wine before dinner and a wonderful dinner capped the evening. When I went to my hotel room I could have collapsed but ended up going out again for a couple hours, talking with Jared, Elena and Eric Peterson.
Here's a video I made of highlights of my day today>
[...] offers – they may move to favor one marketing channel over another, much in the same way that a customer segment evolves from one set of characteristics and needs, to another (measured in Web Analytics as [...]