Gatineau first glipses care of WebAnalyticsBook.com

Posted by Marshall Sponder on July 24, 2007 | Link It

Someone got a hold of some screenshots of Gatineau, Microsoft's new Web Analytics platform that has been super, hush-hush, secret over the last year.  As some might recall, Gaitineau was developed from LiveStats – and I wrote about it early this year in OK, so Microsoft's Analytics is really DeepMetrix reborn as "Gatineau".

gatineau1.gif

gatineau2p.jpg
gatineau3.jpggatineau_new.gif

 

Consider this – the first screenshot shows a Process Funnel – which means that you'll be able to define a set of URLs/interactions that you can look at traffic going into and coming out of.   I like the visualization aspect but need to know a bit more about what's behind it.

Also, while the second and third charts look like they are jazzed up versions of LiveStats, there's AdCenter data merged into those charts that confirms Gatineau will have a different focus than Google Analytics.

For one thing, breaking down the traffic by Gender Segment is something Google Analytics can't do today.

Thanks to Sebastian at WebAnalyticsBook for this tip which comes to us from David Taylor.

 



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  1. More information about Microsoft's Gatineau analytics platform has been leaked since I wrote about it two days ago in Gatineau first glimpses care of WebAnalyticsBook.com.  I've seen a bit of talk about it at the Web Analytics Association&…





UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses