Measuring Blog Influence using Onalytica's Analytics

Posted by Marshall Sponder on July 31, 2007 | Link It

I liked Onalytica's approach to Measuring Influence – PR Blogs by Flemming Madsen, and I'd like to invite him to do the same exact thing for Web Analytics Blogs that he does for Public Relations blogs.

Earlier today I posted on SemAngel on Avinash's Top 10 Web Analytic Blogs list which was based on the controversy over Avinash kaushik's Top Ten Web Analytics Blogs: July 2007 (Webmetricsguru.com is #3, btw).   Using Technorati as a ranking factor seemed to be the biggest issue, but using RSS Feed Subscribers was also questioned.

While I don't know what the results would be in Onalytica gets involved – I'd like to see what Flemming Madsen comes up with because it appears to be a more objective approach.

For example, which blog is the most "influential"?  Here's what Onalytica came up with for PR Blogs:

 

By the way, I've met several of the bloggers on this list including Steve Rubel of www.Micropersuasion.com, Constantin Basturea of www.blog.basturea.com (who works at Converseon), B.L. Ochman of www.Whatsnextblog.com, Jeff Jarvis of www.buzzmachine.com , Lee Odden of www.toprankblog.com and the bloggers over at www.marketingshift.com.

 

Filed in Blogs


Digger, by TextDigger, looks good

Posted by Marshall Sponder on July 31, 2007 | Link It

I just got a test account for Digger - will be looking at it over the next day or so.

Filed in Search


SocialLight

Posted by Marshall Sponder on July 31, 2007 | Link It

I was reading Web Analytics Princess by Marianina Chaplin and came across the SocialLight network in a post titled

Social networking analysis meets web analytics meets marketing effectiveness- looks interesting, maybe I'll try it. 

Here's a video describing what SocialLight does and how it works:

 



UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses