I wrote a long post and just lost it - did not save it the right way. Oh well, maybe I can write that same post in one or two paragraphs - here goes:
According to The Web Analytics Report form CMS Watch there are only two Web Analytics Solutions, of those profiled, that track Mobile Communications - Omniture Site Catalyst (page 146) using Mobile Web Beacons and tracking the mobile device ID (page 147) and AuriQ's RT Metrics Package. That's useful to know when your thinking of what Web Analytics solution will scale to your organization and the things you need to measure.
At the same time, I was thinking about how much communications are moving to Mobile Devices - and how little we, as Web Analysts, are set up to measure it. I hope Analytics Vendors start collecting more data, and better filters, for mobile metrics.
OK, that was the very short point of a much longer post - that disappeared in Movable Type Ether.
